SUSTAINABLE EYEWEAR, thoughtfully made
BOTANIQ
THE CLIENT
From start to finish, every element of the Botaniq eyewear collection is designed with the planet in mind. Botaniq is started and owned by Inspecs Group with a large license portfolio with brands such as O'Niell, Ted Baker London and Superdry to name a few.
THE ASSIGNMENT
In close collaboration with Twenty/Twenty eyewear studio, Casper was assigned to create the visual identity for the new Inspecs new brand Botaniq.
THE SOLUTION
Together with Twenty/Twenty eyewear studio, Torvits + Trench narrative designers, Casper Heijkenskjöld created a visual identity and packaging for Botaniq that is bold and with a bright outlook on the future, based on the brand experience drivers sustainable yet energetic.
