Organic COLD-PRESSED JUICES

GRO JUICE

TESTIMONIAL

"Casper has helped us from the very beginning with the development of a visual identity, packaging design and various promotional materials, such as the website and social media. Throughout the process Casper/Glasyr has been super skilled and very committed to the task. The close collaboration between us, as well as Casper's/Glasyr’s understanding and commitment to our business, meant that we created a perfect result. Glasyr has been very helpful, creative, innovative thinking and solution-oriented. They have managed to understand our values and reflected the quality of the product in the identity. We really recommend Glasyr to others who need a strategic, professional and a team with very creative minds."

— THOMAS HOLM, CEO GRO JUICE

THE ASSIGNMENT

Gro is a newly established juice producer that specializes in organic cold-pressed vegetable juices. Gro produces the purest and rawest juice possible, no preservatives, non pasteurized and without any form of additives.

THE CLIENT

Thomas Holm, the founder of Gro asked Casper/Glasyr to design a visual identity that represented his values of honesty and pro organic farming. Gro needed an identity for the product that could penetrate the higher end of the juice market.

THE SOLUTION

Luxury through simplicity. Casper/Glasyr created a visual identity that expresses the organic with a pinch of luxury. The see-through label on the bottle visualises the honesty of the brand. Gro means grow in danish and the concept of the logo represents growth. The middle letter is enlarged to visually represent this. A pattern was designed as an abstraction of the process of making juice, the mixing of liquids. The visual identity has helped Gro to get market shares and get a lot of attention. The company went from one to five employees within the first year on the market.

"THE close collaboration BETWEEN US, AS WELL AS GLASYRS UNDERSTANDING AND commitment to our business, MEANT THAT WE CREATED A PERFECT RESULT."