— Create guides, examples and templates that would benefit your brand, here is a list of inspiration. Logo, that one stamp that hints at the personality of the brand, or what you do. Typography choice, are we modern or classic or something else. Use of colour, setting the mood. Illustration, either to guide and help communicate, or to simply heighten the brand experience. Animation for a dynamic and modern brand. Photography and video style, a picture says more than a thousand words :) Layout, defines how all elements come together. Tone of voice is how do we talk and write. Spacial design, update your office or store to the new brand experience/expression.