Artistic FILM COMPANY
MASTERPLAN PICTURES
THE CLIENT
Masterplan Pictures is built on a new generation of filmmakers. Working with a set of young talented directors Masterplan Pictures aim to produce high quality films with a strong artistic vision. They believe in sharing knowledge, ideas and creative talent across borders.
THE ASSIGNMENT
Masterplan Pictures hired Casper/Glasyr to create a new strong visual identity that was founded on the values of the company and its aesthetics.
THE SOLUTION
Structuring the creative. Masterplan Pictures got a visual identity based on the insight that they provide guidance and structure for the directors they collaborate with. They facilitate the merge of structure and the artistic, the grid within which the directors create content. The dots symbolize the structure and the hand drawn elements symbolize the creative.
DR DANISH NATIONAL GIRLS' CHOIR
Danish Tv & Radio Choir
PALOMA PRODUCTIONS
Film that Changes the Perception of Reality
BIO BIO
Sustainable Eyewear for All Sizes and Genders
MIX COPENHAGEN
Film Festival Celebrating Diversity
AMALIENBORG PALACE MUSEUM
The Fabergé Chamber at The Royal Palace Museum
