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Artistic FILM COMPANY
Masterplan Pictures is built on a new generation of filmmakers. Working with a set of young talented directors Masterplan Pictures aim to produce high quality films with a strong artistic vision. They believe in sharing knowledge, ideas and creative talent across borders.
Masterplan Pictures hired Casper/Glasyr to create a new strong visual identity that was founded on the values of the company and its aesthetics.
Structuring the creative. Masterplan Pictures got a visual identity based on the insight that they provide guidance and structure for the directors they collaborate with. They facilitate the merge of structure and the artistic, the grid within which the directors create content. The dots symbolize the structure and the hand drawn elements symbolize the creative.