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DANISH TV & RADIO choir

DR DANISH NATIONAL GIRLS' CHOIR

THE CLIENT

A young elite choir, 50 talented girls/women aged 16-22, several centuries of Danish song tradition and a young, fervently ambitious conductor.  These are the key ingre­dients in the Danish National Girls’ Choir / DR – one of the world’s best girls’ choirs and one of Denmark’s strongest musical brands. The Danish National Girls’ Choir was established in 1938 as part of the Danish Broadcasting Corporation (DR), and over the years the choir has garnered great acclaim both in Denmark and abroad. The choir sing for world leaders and prominent guests at official events all over Denmark.

THE ASSIGNMENT

The choir reached out to Casper to help create a direction for the choirs artwork and help with visual identity.

THE SOLUTION

The choir got artwork for the upcoming releases and a direction to continue to build on, a typography system and further more Casper created a symbol depicting a rose, and inside it a hand, symbolising women's empowerment.