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DANISH INTERIOR design

MUNK COLLECTIVE

THE CLIENT

Munk Collective create home accessories in cooperation with some of the most inspiring danish designers.

THE ASSIGNMENT

Munk Collective asked Casper/Glasyr to art-direct an image campaign that stood out. We were asked to experiment and come up with something that diverted from scandinavian design traditions.

THE SOLUTION

Structuring the creative. Masterplan Pictures got a visual identity based on the insight that they provide guidance and structure for the directors they collaborate with. They facilitate the merge of structure and the artistic, the grid within which the directors create content. The dots symbolize the structure and the hand drawn elements symbolize the creative.